Consultancy

Decisions backed by real research

Dr. Dominic Wambaria (PhD) partners with businesses, SACCOs, NGOs and institutions to turn questions into evidence — and evidence into confident decisions.

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Service 1

Market Research

Evidence to guide your next move — market sizing, customer insight, competitor analysis and demand testing, delivered as clear, decision-ready reports.

Ideal for

Startups validating an ideaCompanies entering a new marketInvestors & NGOsProduct & marketing teams
Discuss your project

What you get

  • Market sizing & opportunity assessment
  • Customer segmentation & persona profiles
  • Competitor & pricing analysis
  • Concept / demand testing
  • Actionable strategy recommendations

How it works

  1. 1

    Scope

    Define objectives, questions and success metrics with your team.

  2. 2

    Design

    Build the right methodology, sample and instruments.

  3. 3

    Field

    Collect quality data — surveys, interviews, focus groups, desk research.

  4. 4

    Analyse

    Rigorous analysis turning data into insight.

  5. 5

    Deliver

    Clear report and presentation with recommendations.

Service 2

Employee Satisfaction

Understand what your people really think and why they stay or leave — confidential surveys and diagnostics that turn feedback into retention and performance.

Ideal for

HR & people teamsGrowing SMEsOrganisations with high turnoverLeadership planning change
Discuss your project

What you get

  • Employee engagement & satisfaction survey
  • Drivers of engagement & attrition analysis
  • Confidential benchmarking
  • Departmental heat-maps
  • Prioritised action plan

How it works

  1. 1

    Align

    Agree goals and confidentiality with leadership and HR.

  2. 2

    Instrument

    Design a validated, bias-aware survey.

  3. 3

    Collect

    Anonymous data collection to ensure honest responses.

  4. 4

    Diagnose

    Identify key drivers and pain points statistically.

  5. 5

    Act

    Deliver findings and a realistic action roadmap.

Service 3

Customer Satisfaction

Measure and improve the experience that keeps customers loyal — CSAT, NPS, journey mapping and loyalty diagnostics tied to revenue.

Ideal for

Retail & service businessesSaaS & digital productsBanks & SACCOsAny customer-facing brand
Discuss your project

What you get

  • CSAT & NPS measurement
  • Customer journey mapping
  • Pain-point & churn analysis
  • Loyalty & retention drivers
  • Experience improvement roadmap

How it works

  1. 1

    Define

    Clarify which touchpoints and outcomes matter most.

  2. 2

    Measure

    Deploy CSAT/NPS and qualitative feedback tools.

  3. 3

    Map

    Trace the real customer journey and moments of truth.

  4. 4

    Analyse

    Link satisfaction drivers to retention and revenue.

  5. 5

    Improve

    Recommend and prioritise experience fixes.

Have a research question? Let's find the answer.

Tell us about your organisation and goals — we'll propose an approach and a clear scope.

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