Live cohortIntermediate
SME Management & Practice
A practical playbook for managing small and medium enterprises in emerging markets — operations, finance, marketing, people and growth — built for real Kenyan and African business conditions.
4.9 rating 690 learners 19 hours 31 lessons
Taught by Dr. Dominic Wambaria (PhD) · Business & Development Economics
Preview lesson
What you'll learn
- Set up sound operations and record-keeping
- Manage cash flow, pricing and simple financial statements
- Market and sell on a small budget
- Hire, manage and retain a small team
- Plan and finance growth sustainably
Course curriculum
4 modules · 31 lessons1
SME Landscape
3 lessons- Role of SMEs
- Common failure points
- Formalisation & compliance
2
Operations & Finance
3 lessons- Record-keeping
- Cash-flow management
- Pricing & margins
3
Markets & Customers
3 lessons- Low-cost marketing
- Sales & retention
- Digital tools
4
People & Growth
3 lessons- Hiring & managing
- Access to finance
- Scaling up
Your instructor
Dr. Dominic Wambaria (PhD)
Business & Development Economics · Lecturer, Researcher & Consultant
Dr. Dominic Wambaria is a university lecturer, researcher and consultant with over a decade of experience teaching Business, Economics and Research Methods to diploma, undergraduate and postgraduate students.
