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Strategic Management

Master the tools leaders use to set direction and win: environmental analysis, competitive strategy, strategy formulation, implementation and the balanced scorecard — with case studies.

4.8 rating 940 learners 22 hours 34 lessons

Taught by Dr. Dominic Wambaria (PhD) · Business & Development Economics

Strategic Management
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What you'll learn

  • Analyse the macro and industry environment (PESTEL, Porter)
  • Craft vision, mission and strategic objectives
  • Choose generic and corporate-level strategies
  • Implement strategy through structure and culture
  • Measure performance with the balanced scorecard

Course curriculum

5 modules · 34 lessons
1

Strategic Thinking

3 lessons
  • What is strategy?
  • Vision & mission
  • Levels of strategy
2

Analysis

4 lessons
  • PESTEL
  • Porter's five forces
  • Resource-based view
  • SWOT/TOWS
3

Formulation

3 lessons
  • Generic strategies
  • Corporate strategy
  • Blue ocean thinking
4

Implementation

3 lessons
  • Structure & culture
  • Change management
  • Leadership
5

Control

3 lessons
  • Balanced scorecard
  • KPIs
  • Strategy review
Dr. Dominic Wambaria (PhD)

Your instructor

Dr. Dominic Wambaria (PhD)

Business & Development Economics · Lecturer, Researcher & Consultant

Dr. Dominic Wambaria is a university lecturer, researcher and consultant with over a decade of experience teaching Business, Economics and Research Methods to diploma, undergraduate and postgraduate students.